April Fools day is normally a day where we have to keep our guard up in preparation for some sort of trick. But rest assured our news is no trick at all. As part of the ongoing evolution of our brand, Darcoid is rolling out a new look and feel. Our business has grown over the last 60 years, and we felt it was time for a change.
Name: One of the first changes we’re making is to shorten our name from Darcoid Nor-Cal Seal to Darcoid. Over the years Darcoid has become the commonly used shorthand term when referencing our company, so we decided to embrace it in the name of simplicity and clarity.
Logo & Look: The Darcoid logo has undergone a significant transformation. After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver quality seals with expert knowledge and service. Symbolically, the brackets framing the Darcoid name are a nod to the high-quality seals and gaskets we provide to our customers.
Tagline: Darcoid’s new tagline, “More than a Seal. A Bond.”emphasizes our goal of being more than just a seal provider, but rather an end to end solutions partner for our customers. We act as an extension of our customer’s team and build lasting partnerships to ensure we provide the best sealing solutions for long term success. This tagline is a reminder of the commitment to quality service and care you’ll receive from Darcoid.